2017 IoF Yorkshire Training Programme - Sponsored by Eden Brown
97% of delegates would recommend our training to a colleague, friend or fundraising professional
Legacy Fundraising Masterclass with Richard Radcliffe
Friday, 15th September, 10:00 – 15:00 | Leeds Diocesan Office | £50 IoF Members or £100 Non-IoF Members (price includes lunch)
This joyful day will be suitable for every charity in Yorkshire however, small or large. You might never spend a penny on legacies but Richard will guide you to raising a fortune!
This day is perfect for all causes: welfare organisations, medical research charities, museums, galleries, theatre companies, universities, schools, animal charities, religious charities, heritage organisations – you name the cause and Richard will give you simple solutions to attract more legacies.
Richard will cover everything you need to know:
- How and why legacy income is growing – especially to less traditional charities
- Who leaves legacies (it is changing fast!) and WHY they leave them
- What to say about wills
- What to say about legacies
- A debate on which channels/media to use (examples of newsletters, websites, legacy brochures and other items will all be given)
- What to say at any event
- How to maintain communication with anyone who expresses an interest
- How to measure success
And you will find out how incredibly easy it all is! Please note that capacity is limited to 50 places.
If you have any questions about the masterclass, or problems booking a place, please email Tom McEvoy at firstname.lastname@example.org.
About Our Sponsor
Eden Brown was one of the first third sector recruiters and has been supporting candidates and clients in the charity and not for profit sectors for over 25 years.
Leanne Roberts from Eden Brown said "It’s a sector that we are truly passionate about not least because it's one of a few areas where both clients and candidates can make a real difference. Being part of that is very special."
Today, Eden Brown is one of the leading specialists in the charities arena with offices in London, Bristol, Birmingham, Leeds and Manchester.
Richard Radcliffe, Fellow of the Institute of Fundraising, Yorkshireman and global legacy expert, has been passionate about legacies for many decades – ignited when he took over Smee & Ford 30 years ago. His fascination drove him to develop his consultancy which is focused on understanding the views of everyone involved: donors, volunteers, staff and charity beneficiaries. Richard has met tens of thousands of supporters and advised charities of every type around the globe. He has an unremitting yearning to dig deep into prospect motivations to make a Will and leave a legacy to ensure an individual’s long term happiness and great legacy income for charities. He has studied the Will-making and legacy-giving traditions of all the main religions, traditions and cultures.
Richard is passionate about sharing his expertise and creativity with non-profits, about challenging their thinking and helping generate substantial income for future years. Richard is a Fellow of the Institute of Fundraising and has been Chair of both the IoF Convention and the International Fundraising Congress.